Google Ads Demand Gen 2025: More Power, More Control, More Sales!
Big Changes Coming to Google Ads Demand Gen!
Google just made its Demand Gen campaigns even better! If you use Google Ads to reach customers on YouTube, Discover, or Gmail, these updates will help you get more results. You’ll have more control over where your ads appear, new creative tools to make better ads, and improved features for online stores.
Let’s go through all the new changes and how they can help your business!
More Control Over Where Your Ads Appear
Now, you can decide exactly where your ads will show, giving you better results and higher engagement.
✅ Choose Where You Want Your Ads – You can now pick if your ads appear on YouTube, Discover, Gmail, or the Google Display Network. This means you can focus only on platforms where your ads perform best.
✅ YouTube Shorts-Only Mode – YouTube Shorts is growing fast! Now, you can run ads specifically for Shorts, reaching more mobile users with short, engaging videos.
✅ Use All Channels for Maximum Reach – While these controls help you focus, Google still recommends using all available placements. The AI-powered system can optimize your campaign across different platforms to improve performance.
Better Creative Tools: Make Your Ads Stand Out
Google is making it easier to create high-quality ads that attract customers.
🎨 New Vertical Image Ads for YouTube Shorts – Now, you can run full-screen vertical image ads on Shorts without cropping issues.
🎥 Automatic Video Optimization – If you have long videos, Google can now create shorter versions automatically. This means you can quickly test different ad formats without extra editing work.
🔄 Easily Adjust Videos for Different Placements – New tools let you trim, flip, and edit your videos to fit different platforms like YouTube, Discover, and Gmail.
📤 Share Ad Previews Easily – Now, you can share ad previews with your team or clients before they go live. They don’t even need to log in to Google Ads to review them!
Big Updates for Online Stores: More Sales, Less Effort
If you sell products online or in-store, these new features will help you sell more.
🛍 Product Feeds for Demand Gen – Your ads can now display actual products with images, descriptions, and pricing. This makes it easier for customers to see what you offer and make a purchase.
📍 Show Real-Time Stock Availability – Running a sale? Want to drive more in-store visits? Now, Google can display real-time stock levels in your ads so customers know what’s available before they visit your store.
💰 Smart Bidding for Online & In-Store Sales – Google’s new bidding system helps you optimize for both online and in-store sales, ensuring you get the best return on investment.
Better Tracking & Performance Insights
Want to compare Demand Gen with your social media ads? Google’s new tools make it easy to track your success.
📊 View-Through Conversions – Track users who see your ad but don’t click right away. This helps you understand the real impact of your ads, just like on Facebook and Instagram.
📈 Clearer Reports – Google has added new reporting tools so you can see exactly how Demand Gen is performing compared to your other ad campaigns.
Video Action Campaigns Are Ending – Time to Switch!
Google is phasing out Video Action Campaigns and moving everything to Demand Gen. Here’s what you need to know:
📅 April – You won’t be able to create new Video Action Campaigns anymore. If you’re still using them, it’s time to start testing Demand Gen now.
📅 July – Google will automatically upgrade all existing Video Action Campaigns to Demand Gen. If you haven’t switched manually, Google will do it for you, but it’s better to take control yourself!
To make this transition easier, Google has created a tool that lets you move your campaigns with all your settings and data intact.
Why These Updates Matter for You!
🔹 More Control Over Where Ads Appear – Choose exactly where your ads show up for better results. 🔹 Easier, More Engaging Ads – Better tools help you create eye-catching ads with less effort. 🔹 Improved Shopping Ads for More Sales – Product feeds, real-time stock updates, and smarter bidding mean better shopping experiences for customers. 🔹 Smarter Performance Tracking – Track your success and compare Demand Gen with social media ads.
Start Using Demand Gen Now!
These updates make Demand Gen more powerful than ever. Whether you’re looking to grow brand awareness, increase sales, or get more leads, these features will help you succeed.
Start testing these new tools today and take your advertising to the next level!
📢 Need help setting up Demand Gen campaigns? Let’s get started!